Conferences that present cutting-edge topics related to the sector agricultural and perishable products, focused on the development and strengthening of suppliers of fresh products for the chains Commercials that make up ANTAD. If your specialty is in the field of food, fresh and meat products, These conferences will be of interest to you!

Available from October 14 and throughout the event.

Our Speakers

MVZ Hugo Fragoso Sánchez
Executive vice-president
ANETIF

Trends in the Agrifood Sector: Processed Meat

Available from October 14

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The conference will address aspects of the origin and development of the Federal Inspection Type system in Mexico, from the way it was established to those aspects that have favored its growth in Mexico. It will consider issues about meat safety aspects that are linked to the federal slaughterhouse inspection system and will highlight the importance for consumers and distributors of having a supply of this type of products.

Mention will be made of the demanding requirements in the markets so that the products can be traded both in Mexico and abroad and that the safety for consumers and the trends with which the offer of these products are expected to grow is guaranteed.

Our speaker

Currently Executive President of the National Association of Federal Inspection Type Establishments (ANETIF), he was General Director of Food Safety and General Director of Animal Health, both positions in SENASICA, prior to that and also in the National Service he was Director of Imports and Exports in Animal Health and Director of the National Laboratory of Verification Services.

He has extensive experience in negotiation issues with authorities from other countries, having participated in the working groups that negotiated the chapters on Sanitary and Phytosanitary Measures with the US and Europe and has also been a member of expert groups of the World Health Organization Animal (OIE) and FAO.

Marcela mendoza
Marketing Director
Tetra Pak Mexico

Health and environment, influencing the consumer’s purchase decision

Available from October 14

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This conference will present the results of the global research study that analyzes the two most urgent demands of today’s consumer: the environment and health. Two aspects that, historically, have been considered as separate areas and thus have been communicated, but that are increasingly converging, creating fundamental opportunities for food and beverage brands in the way in which they will market their products in the coming years. 12 months.

Our speaker

Since 2008, he has belonged to the Tetra Pak team. He started as Business Intelligence Manager in Mexico, a position he held for almost five years; Later, she started the Business Intelligence management for the North America area, in 2014 she served as Regional Manager of Consumer Preferences and in August 2019 she was appointed Marketing Director for Tetra Pak Mexico.

Marcela studied a degree in Marketing at the Technological University of Mexico. He has a certification on Management Skills, endorsed by the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), and has a certification in leadership by Oxford Group.

Rocío Rivera – GS1

Databar encoding

Available from October 14

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In this conference you will learn about the benefits of identifying fresh products, specifically fruits and vegetables, comprehensive ways in which coding helps you to have reliable information and complete knowledge of your product through traceability in the value chain, markets and business partners.

The standards currently requested by the market such as the PLU and the strategies to take advantage of more advantages and benefits through DATABAR will be presented.

Our speaker

Professional in the food sector, with more than 5 years of experience in the food industry in different fields such as production, quality and GFSI certifications. Leader of the fruit and vegetable identification project at GS1 Mexico for more than a year and globally accredited auditor for certification of the GS1 global traceability standard.

Ignacio Gomez
Managing Director
APEAJAL

Commercial performance of avocado from Jalisco in international markets

Available from October 14

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The conference will show local development, as well as the performance that the Jalisco avocado has had in the world, it will also address the general behavior of the Mexican avocado, that of other origins and the trends and challenges of this thriving industry.

Our speaker

He has a 25-year history linked to agriculture, where he has been involved in the production, packaging, export, import and distribution of all kinds of fruits and vegetables internationally.

He has a degree in Engineering from the UAG, a Diploma in International Trade from the University of Barcelona and a Master’s degree from IPADE Guadalajara.

He currently works as General Director of APEAJAL.

Karen Pineapple
CS Executive
Nielsen Mexico

Focus on perishable products, the key to growth

Available from October 14

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We know the relevance of fresh products in terms of traffic and differentiation in Self-service, at the conference we will talk about consumer trends, challenges and the future of Perishables in the market.

Our speaker

Industrial Engineer, graduated from ITAM. For several years she has been linked to the retail industry where she has played various roles both in the commercial area and in the development of category strategy in the Supermarkets and Pharmacies channel.

She is currently involved in understanding the market and the consumer focused on the development of Perishables, key products for the growth of the industry.

Luis Alberto Cruz
Representative in Mexico
SQF Institute

Perception and key data on safety for the market and consumers

Available from October 14

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Join us to review the status of advances in food safety and consumer perception of what is known and what it should know.

A more informed consumer in food safety will prefer certified products. However, the real challenge is to ensure a reliable supply chain and safe food in a consumer culture where disease alerts, product recalls and food fraud reports are not topics of daily consultation.

Our speaker

Agronomist and Master in Business Administration. General Director of AVQ Consultoría Integral and Helden Consulting Center and Representative in Mexico of the SQF Institute. He is an expert in sanitary and phytosanitary measures and in food safety and quality management systems and is a lecturer and opinion leader in the food sector. He was Agricultural Attaché of the Embassy of Mexico in Washington, D.C.

Safety certifications, PLU – traceability

Available from October 14

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Overview of the type of certifications that exist and the latest official and commercial versions for food. The step by step to achieve a certification, more than a document a permanent commitment to the consumer, long-term investment, improvement-efficiency of processes, change of mentality and culture.

Understanding of the standard used to identify fruits and vegetables, who participates in the initiative, what are the main challenges and what benefits it can bring to the sector from a retail and supplier perspective. In addition to knowing how this identification is the basis for traceability.

Maria Fernanda Rojas
Safety Manager
Mexico Supreme Quality

She has a Bachelor’s Degree in Food Chemistry
by UNAM. He has experience in National and International requirements for the certification of food safety and quality in companies in the agri-food sector, SRRC, BUMA, International Certification schemes such as GLOBALG.A.P, SQF, Mexico Supreme Quality for product certification.

Rocio Rivera
Project leader
GS1

Professional in the food sector, with more than 5 years of experience in the food industry in different fields such as production, quality and GFSI certifications. Leader of the fruit and vegetable identification project in GS1 Mexico for more than a year and globally accredited auditor for certification of the global traceability standard.

To receive more information send an e-mail to: ebarrios@antad.org.mx

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